If you own a fleet for your corporate office services, you can put your company’s logo on your cars by complying with the Dubai RTA rules and regulations for advertising and vehicle branding. Corporate car branding in Dubai has gained popularity in recent times.
If you are planning to get corporate vehicle branding done on your cars, this blog post is for you, as we will learn about how to obtain Permission for vehicle branding, RTA rules and regulations, and how corporate vehicle branding benefits you.
How Do I Get Permission for Vehicle Branding in Dubai?
- The first step to getting permission for vehicle branding in Dubai is to receive the application form for vehicle branding from the RTA website.
- Once you’ve obtained the form, you must fill it out and attach any required papers, such as a copy of your trade license, car registration, and proof of insurance. The RTA will examine your request once you have submitted your application and supporting papers.
- To do branding, we need to get RTA (Road & Transport Authority) approval & CID (Dubai Police) approval online.
What Are the RTA Laws for Commercial Vehicle Branding in Dubai?
The RTA has specific laws regarding the size and location of vehicle branding in Dubai, and it’s critical to obey them to avoid penalties or fines.
- Before any advertisement can be displayed on a vehicle, it must be approved by the Roads and Transport Authority (RTA).
- For commercial vehicle branding, you must provide the advertisement design to the RTA and a copy of your trade license issued in Dubai.
- The written content of the advertisement must be at least 50% in Arabic.
- The Arabic version of the company’s trade name must exactly match what is written on the trade license and vehicle ownership documents.
- You must obtain CID (Dubai Police) approval.
- The business must not list a service that isn’t mentioned in their trade license.
- The maximum number of images that can be used on each side is 5.
Please check RTA Requirements & fees linked below: https://www.rta.ae/wps/portal/rta/ae/home/rta-services/service-details?serviceId=3704568
If you are planning corporate vehicle branding to promote your business, then you must go with your decision, as corporate car branding has several advantages for your business.
Benefits of Corporate Vehicle Branding
Enhanced Brand Visibility
Branding your company’s cars with your logo, catchphrase, and colors turns them into moving billboards. Your brand message becomes more apparent to a larger audience, exposing your company to potential clients who would not have come across it otherwise.
Advertising at a Low Cost
When compared to traditional advertising strategies like billboards or television commercials, corporate vehicle branding is a one-time investment with continuous benefits. Once branded, your cars will continue to represent your company without incurring further fees.
Marketing on a Local Scale
Your branded cars will wander the streets of your chosen market, allowing you to target particular geographic regions with your marketing activities. This is especially beneficial for firms looking to create a strong presence in a given region.
Employees Satisfaction
When your employees move around in the company’s fleet and whenever they see their company’s logo on cars, they feel a sense of pride in their organization and satisfaction that they are working with a reputed firm. Therefore, corporate car branding somewhere increases trust and makes the relationship between a company and its employees much stronger.
If you are thinking of branding your car with your company’s logo, keep in mind the above procedure that we have discussed for getting permission from RTA and their rules and regulations for vehicle branding. Remember, when you get permission, hire the best car branding services that offer you the best quality wraps at affordable prices.