Whether you’re a startup just getting your vehicle or an established brand with a fleet of cars, your corporate car branding deserves thoughtful attention. Those moving billboards represent your company wherever they go, so the branding needs to send the right message at all times. But when exactly should you refresh the design?
Let’s go through the top times to update your corporate car branding.
When Rebranding Takes Place
First, new branding uniformly across the fleet is a must when an official rebranding effort starts. If your company rolls out a new logo, typography, visual identity, or core messaging, repainting or wrapping vehicles is essential. You’ll want your corporate cars to proudly display the new look and communicate the updated vibes you’re putting out.
When Changing Target Audience
Shifts in your target customer also signal a branding update. Do you now aim to reach young startups instead of established corporations? Or are you expanding the age group of the customers you are providing service to? Tailor your car branding to connect with the customers you want to attract. Old branding that doesn’t speak their language needs an update.
When Expanding to New Locations
Speaking of expanding to new locations, a refresh creates locally relevant branding. Whether setting up headquarters in a new Emirate or going international, customize branding that connects to the new market. This makes corporate cars rolling around a great outreach touchpoint.
When Vehicle Models Get Outdated
Evolving vehicle models demand refreshed branding. Let’s say your fleet mainly used old Nissan Sunny sedans that you originally branded 10 years ago. As those cars go out of commission, freshly branded new models like Toyota Camrys more accurately reflect your contemporary aesthetic.
When Shifting Company Messaging
Do you feel your branding no longer matches your company’s messaging or products or services? A mismatch between the website’s sleek minimalism and the car’s cluttered decals, for example, creates opposing brand impressions. Take the opportunity of a branding update to adjust cars to the core identity.
When New Products or Services are Offered
Expanding your products or services is another turning point. If you’ve gone from being solely an accounting firm to now offering auditing services and wealth management, does your branding reflect the fuller range? Updating the decals presents a chance to highlight your various expertise.
When Brand Awareness is Declining
Here’s an important one – if brand awareness and exposure seem to be declining year over year, refreshed marketing grabs attention. Clean, eye-catching car graphics provide free marketing to put your brand back on the map.
Every 4-5 Years as a General Rule
Finally, a good general rule is to refresh branding every 4-5 years. Companies change so much in that time that branding frequently becomes out of date. Give your image this regular maintenance checkup to stay looking sharp.
So, keep in mind that the major changes to target markets, branding guidelines, company offerings, and more all signal good times to refresh your corporate vehicle branding. Don’t let your corporate cars roam around with outdated, uninteresting branding. If your goals are in line with updated designs, you can go ahead and increase brand awareness!