A fleet rarely gets branded all at once. A company starts with five vans, adds two pickups the next year, leases a batch of sedans for the sales team and buys a truck when a new contract comes in. Each time, someone sends the logo to a branding company and asks for the same as […]

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Walk past any construction site, facilities company or landscaping contractor in Dubai and you will see the same vehicle again and again: the double-cab pickup. Toyota Hilux, Ford Ranger, Nissan Navara, Mitsubishi L200 and Isuzu D-Max models do the hard work for thousands of UAE businesses. They are on the road from early morning, parked […]

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A bus is the largest vehicle most businesses will ever brand. Each side offers a canvas several metres long, and the vehicle spends hours a day on Dubai’s busiest roads, in hotel forecourts, at worksites and outside tourist attractions. It is effectively a billboard that moves to where your audience is. But buses are not […]

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The side of a truck is one of the largest moving advertising surfaces on UAE roads. Every day, thousands of trucks travel Sheikh Mohammed Bin Zayed Road, Emirates Road and the routes in and out of Jebel Ali, seen by drivers who sit beside them in traffic for minutes at a time. But a truck […]

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When businesses think about branding their vehicles, the image that comes to mind is usually a full wrap: bold colours, large photography and every panel covered. Full wraps are powerful, but they are not always the right answer. For many companies in Dubai, a well-designed set of decals delivers most of the visibility at a […]

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In a single working day, a business van is seen from every angle. Pedestrians see the kerbside panel as it parks. Drivers in the next lane see the other side at speed. Someone waiting behind it at a signal studies the rear doors for a full minute. People in office towers and car parks see […]

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A field sales team spends most of its working day on the road. Property consultants drive between viewings, medical reps move from clinic to clinic, and FMCG merchandisers visit the same supermarkets every week. Each of those cars passes, and parks in front of, exactly the customers the business wants to win. Corporate car branding […]

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