To get the most out of your fleet branding investment, you must understand how to best represent your business with high-quality graphics while also avoiding being a local annoyance.
Fleet branding efforts may fail if effective practices like inappropriate messaging, design, or application are not followed. The best way to make sure that your fleet branding efforts do not go to waste is to find the best car wrapping services around you. Moreover, below are some DO’s and DONT’s that must be kept in mind while doing car branding.
The Do’s:
Do Use Catchy Taglines and Slogans
Vehicle bodies offer prime real estate to get imaginative with viral taglines, witty phrases or rhyming slogans that embed your brand name uniquely into audience memory. For instance, a landscaping company could apply a phrase like “We mow to make it grow.”. Humor and word play get conversations going.
Do Maintain Branding Consistency
When branding multiple cars in Dubai, ensure the core colors, logo placements, typeface, iconography and styling align across all vehicles in your fleet. Consistent creative expression, when done right, amplifies brand recall as customers see vehicles often traversing around the Emirate.
Do Utilize Full Wrap Coverage Opportunities
Full-vehicle wraps from bumper to bumper on commercial vehicles, unlike passenger cars, allow maximum visibility for varied brand design elements like oversized logos on vehicle sides, vibrant background colors, back illustrations and more. Use complete canvas spaces for maximal impact.
Do Consider Side and Rear Placement
While front hood panels seem ideal, research indicates side auto panels grab 4X higher visibility as vehicles move down streets than stationary front views. So emphasize fleet branding on vehicle sides, windows and rear for best exposure.
Do Plan Yearly Refresh Cycles
To keep fleet branding looking crisp, clean and updated, set aside budgets for yearly vinyl wrap replacements in tune with evolving marketing plans instead of one-time applications. Timely refreshers amplify publicity value.
The Don’ts:
Don’t Make Text Content Too Dense
Avoid the instinct to fill every fleet space with salesy messages like web URLs, email lists, address details, and phone contacts, all cramped together. Keep major brand signifiers simple with minimal supporting text for clean aesthetics that stir curiosity.
Don’t Disregard Localization Laws
Localization clauses need consideration for Dubai registered commercial fleet wraps. Ensure Arabic content additions, protecting UAE flag/emblem guidelines, etc. before wrap production to avoid violations. Seek expert legal input.
Don’t Rush the Wraps Application
To save money, some businesses get branded fleet wraps installed over dusty vehicle bodies without prior detailing or waxing, assuming invisible surface layers won’t matter. However, neglecting adequate surface preparation eventually results in visible bubbles, cracks, and lifting weeks later, ruining the face value of your branding.
Don’t Neglect Consistent Visual Upkeep
Worn-out, peeling vinyl wraps on company vehicles plying daily get noticed negatively. Ensure the branded fleet gets periodic professional maintenance checks and wear/tear repairs done on branding skins to maintain positive perceptions with consistency.
Don’t Resist Experimentation Initially
Balance creative risk-taking with local cultural/legal compliance. Be moderately exploratory, trying bilingual mixes, partial wraps blending into paint colors, or embedding light animation for uniquely local fleet branding as relevance and regulations evolve in the UAE.
As competition in Dubai increases, branded company vehicles provide effective long-term branding. Ensure a consistent appearance across all vehicles by following the basic rules. Keep in mind to maintain professionalism in fleet branding while still being creative to stand apart from your competitors.