Acquiring a sustainable market share in Dubai is becoming more difficult over time. Many of Dubai’s businesses are growing at fast rates and this has led to increased difficulty in retaining customers.
There are several ways to advertise your business to attract new customers to your business however, vehicle branding in Dubai has started to emerge as the best mode of advertising. Dubai is a very popular tourist destination. One of its many tourist attractions is the long roads that are surrounded by beautiful desert scenery.
This presents businesses with a great opportunity to attract the attention of potential customers by branding vehicles with eye-catching designs. This helps businesses in creating a lasting impression on tourists and increases brand awareness in both local and global markets. The long and busy roads of Dubai are a source to get your business, the market share it deserves.
So, let’s take a closer look at vehicle branding in Dubai.
Evolution of Vehicle Branding in Dubai
Vehicle branding has been a mode of advertisement in Dubai for a long time. However, it was not a very widely used mode and the branding was done in the simplest of forms that usually included imprinting a business’s logo or name on a vehicle. Dubai also has a weather that is famously unsupportive for Dubai vehicle branding which made it a very unappealing choice.
Dubai has a large creative community that had the skills to provide better designs but was limited by the available technology at the time. Luckily for Dubai, as more and more foreign businesses started to expand in the market, they brought their own technology that supported the talented artists of Dubai in creating the best designs possible.
Vehicle branding in Dubai was one of them. Suddenly, artists were not only making complex shapes with the help of these technologies but also with better materials, even Dubai’s harsh environment failed to stop businesses from investing in vehicle branding. Businesses started applying vehicle branding to entire fleets of trucks and buses to make very beautiful and eye-catching designs.
All of this came together to make vehicle branding among the best advertisement methods in Dubai.
Impact of Vehicle Branding on the Present Market of Dubai
In modern times, vehicle branding has become one of the fastest-growing industries in all of Dubai and has become a major contributor to all other types of businesses. Today, it is hard to find a vehicle that has not been branded with any of the available modes of vehicle branding on Dubai’s roads.
Almost every public transport has been imprinted with some form of vehicle branding.
The Growth of the Global Vehicle Wrap Film Market
The growth of vehicle branding is not restricted to just Dubai, but the entire world. Vehicle branding has allowed several businesses to attract large numbers of customers to their business which has increased the demand for implementing vehicle branding on vehicles owned by businesses.
This growth of the global vehicle wrap film market has presented a great opportunity for businesses in Dubai to take advantage of the latest emerging trends in vehicle branding in Dubai. Businesses that do this correctly will attract the greatest number of customers and clients to their businesses which will help them survive and stay ahead of the competition for a long time.
Latest Branding Trends in Dubai’s Vehicle Branding Industry
Gone are the days when all a business did was apply a sticker of their business on a vehicle to advertise themselves. In modern times, businesses are investing heavily in complex graphics designs through wraps or decals to create truly eye-catching and beautiful designs to promote themselves.
With the introduction of new technologies, many businesses in Dubai have started to adopt technology that allows for the creation of interactive and engaging designs. For example, with the use of the latest technology in vehicle wrap designs, businesses have started to create interactive vehicle wraps that facilitate unique customer engagement.
This type of trend is predicted to continue in the future of vehicle branding as businesses try to figure out ways to stand out among their competition.
Impact on Economy
Vehicle branding did not reach its popularity in the market of Dubai on the basis of its attention-grabbing ability alone. The cost-effectiveness of vehicle branding has played a major role in contributing to its growth in the modern market. By implementing Vehicle branding in Dubai, businesses can generate between 30,000 to 70,000 impressions daily.
This figure allows vehicle branding to reach an audience level as large as the most widely used means of advertisement like TV ads and billboard advertisements, but with lesser cost. The high reach of the audience with such a low amount makes vehicle branding one of the most efficient modes of advertisement in Dubai.
However, generating impressions is not the only thing that vehicle branding has done. It has been noticed that vehicle branding has built confidence in customers regarding business brands which has resulted in a noticeable increase in customer engagement. This results in an improved bottom line for businesses as their brand visibility increases with their target audience.
The Future of Vehicle Branding in Dubai
With the steady rise in the effectiveness of vehicle branding as a marketing tool for businesses, it is easy to assume that in the future, vehicle branding may become a basic necessity for all types of businesses.
Predictions of Potential Evolutions in the Market
With the current trends and available data on vehicle branding, it is predicted that vehicle branding will continue to grow in the future. Due to the industrial growth and expansions and developments of cities, more vehicle usage is likely to be experienced in Dubai. Increased vehicle usage is very favorable for the vehicle branding industry in Dubai.
Many businesses have also started to turn towards sustainable vehicle branding solutions using vinyl vehicle wraps that are made from eco-friendly materials. With many businesses demanding more personalized and intricate designs, heavy investment in vehicle branding will lead to continued growth for this industry in the near future.
Branding Investments by Businesses in Dubai
To keep the business afloat and stay ahead of the market competition, businesses in Dubai must make some long-term branding investments in vehicle branding that will help them maintain their market share.
These can include investing in high-quality materials, the latest technologies for printing wraps, and methods that can provide high durability and vibrancy of colors in their vehicle wraps in the face of the harsh environmental conditions of Dubai.
Conclusion
Due to its efficiency and effectiveness in promoting business brands all over Dubai, it is safe to say that the future of vehicle branding in Dubai is very bright. Many businesses of both large and small scale have started to take advantage of vehicle branding to attract their target audiences to their products and services.
This allows them to stay ahead of their competition and maintain a stable market share. So, if you are a business looking to invest in vehicle branding to promote your business, contact PRINTZONE ADVERTISING LLC today.
