Vehicle branding has proven itself to be one of the best ways to promote your business in Dubai. The options for vehicle branding are very numerous which makes it a versatile choice to promote several aspects of your business with one vehicle. Vans, cars, and buses are all great options when it comes to vehicle branding.
The versatility and effectiveness of vehicle branding at promotion have led to several businesses in Dubai starting to explore this option. However, one thing every aspiring business must know is the costs associated with vehicle branding. There are several things to keep in mind when looking to use vehicle branding as a promotion tool.
So, let’s look at what affects vehicle branding costs in Dubai.
Factors that Can Affect Vehicle Branding Cost
When it comes to factors that affect vehicle branding cost, there are several of them that can be incorporated or separated to get a final price that suits your business. These can be associated with the type of vehicle branding you are going with, the vehicle itself, and several other factors which are mentioned below:
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Quality of Material
The quality of the material used in your vinyl vehicle branding has a major impact on the final cost of vehicle branding. Materials of high quality are very expensive but they offer more durability, color fading resistance, and a longer lifespan. Lower quality materials on the other hand are far more affordable, but they lack many of the features provided by high quality materials.
They tend to have shorter lifespans, and the colors on the branding will fade or peel off much earlier. Dubai is a country that has very hostile environment for vehicle branding. So, when choosing the material quality, it’s essential to balance your budget with the desired durability and quality of the branding.
Don’t hesitate to spend a little extra to ensure that the vehicle brand stays eye-catching and clean.
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Complexity of Designs and Graphics
When it comes to vehicle branding, you can go for any type of design that you like. A design that is simple to create with fewer colors and shapes can be made at a much more affordable price than a complex design. Simpler designs can also be made from cheaper materials which makes them very easy to apply as well.
Complex design in contrast has multiple colors, graphics, and patterns. They also require good quality material to support their extra shapes and as such, they cost more time and money. The basic rule with this factor is that the more intricate the design, the more time and effort it takes to create and install. So, try to find a balance between your branding goals and your budget when deciding on the complexity of design.
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The Vehicle Being Used
One of the key factors that decide the price of your vehicle branding is the size of the vehicle on which the branding has to be applied. Large vehicles such as a bus, truck, and trailer will require more material and effort to brand while smaller vehicles such as cars and motorcycles do not require as much material and effort.
Another factor about your vehicle that can affect the amount of material and effort needed to apply the branding is the surface of the vehicle. Buses and trailers have largely flat shapes, whereas cars and motorcycles have more curves and ends which require more effort to apply the brand properly.
So, choose your vehicle type wisely before you gather the necessary car branding materials as acquiring different vehicles costs differently.
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Coverage of the Car Branding
While your vehicle may have a lot of space to work with when it comes to application of the car branding, not every branding will cover the entire surface of the vehicle. Depending on how much of the area of your preferred vehicle that you wish to cover with the car branding material, your costs will vary.
Here don’t try to expand the size of the car branding unnecessarily, but also don’t compromise enough to where your branding is hard to detect on the road.
Additional Expenses That Can Add to Your Vehicle Branding
The previously mentioned factors are the main factors that contribute to the cost of vehicle branding. However, there are also additional factors that you can incorporate into your vehicle branding which can add to your main vehicle branding cost. Whether you wish to get these additional factors is entirely dependent on personal preference.
Services for Designing
Many businesses in Dubai incur this expense. If your business has a separate team of professionals dedicated to designing your vehicle branding, then you do not need to incur this expense. However, many businesses do not have such a team and so have to hire professionals from outside their business to design a vehicle brand style for them.
The cost of the professionals will depend upon several factors such as:
- Their experience
- Complexity of the work
- Number of vehicles to be branded
When deciding on which professional is the right one for the job, look at their experience, past performance, and sample work to judge whether their skills are enough for your work.
Cost of Removal
Sadly, just like the vehicles that they are applied to, the vehicle brand will also one day fail to achieve its results. Over time, the vehicle branding will become damaged, faded, or simply outdated in design to be relevant for their promotion job. When this happens, you will need to replace the vehicle branding with a brand-new vehicle branding.
However, proper removal of the vehicle branding is crucial to not damage the surface of the vehicle and for smoother application of the vehicle branding. Proper removal requires a lot of materials, tools, and effort, especially for a business where the process has to be done for multiple vehicles.
In such scenarios, it is a good idea to always keep in mind the cost that you will have to incur to remove the existing vehicle branding on your vehicles.
Breaking Down the Average Cost
From the given information that we have learned so far and using the factors that will affect the vehicle branding cost for our business, we can break the average cost of vehicle branding into 3 ways:
1. Partial Vehicle Wraps
Partial vehicle wraps are a popular option for targeted branding on 25-75% of the vehicles and will cost around AED 500 to AED 3,000.
2. Full Vehicle Wraps
Full Vehicle Wraps are capable of providing complete coverage for your vehicle but will cost around AED 2,000 to AED 5,000.
3. Vehicle Decals & Stickers
This is the most affordable option for vehicle branding at around AED 300 to AED 1,500.
Conclusion
Vehicle branding is one of the most cost-effective methods to advertise your business in Dubai. It can attract a lot of attention on the roads and create the ideal brand image that you want for your business. Anyone who watches your vehicle branding on the road is sure to remember you wherever they go.
So, if you are in search of a professional company that specializes in vehicle branding in Dubai, contact Printzone today.
