Vinyl Stickers are one of the most affordable and versatile options when it comes to decorating your vehicle. A vinyl sticker of your business’s brand can easily attract the attention of both existing and potential customers on the road.
Stickers can be designed and colored in all types of shapes and sizes to ensure that the stickers are both visible and complement your vehicle’s aesthetics. That being said, another major component of a Vinyl sticker is the material used to make it. A good quality sticker can easily last on a vehicle for many years without degrading in quality.
Such good-quality stickers come at higher costs than lower-quality stickers. However, did you know that there are several risks associated with using low-quality stickers on your vehicles? If your answer is no then keep reading to learn the risks of low-quality vinyl stickers in vehicle branding in the UAE.
- Issues During Installation
One of the most attractive advantages of vinyl stickers for vehicle branding is their ease of installation. Unlike car wrapping, a sticker can simply be bought and applied onto the vehicle without requiring any special tools, equipment, or techniques. The most minor issues you may face during the installation of a vinyl sticker are bubbling, uneven seating, and wrinkles.
While most of these issues don’t appear on high-quality stickers, low-quality stickers will face this issue frequently when they are being installed. Low-quality stickers do not have good adhesives, are rigid in design, and are made of material that is not resistant to natural factors.
These features always result in an unsatisfactory finish that does not provide the main advantage of using vinyl stickers for vehicle branding.
- Low resistance to Natural Wear and Tear
While no car decoration is immune to natural wear and tear, vinyl stickers are one of the sturdiest methods of decorating your vehicle. Their small size decreases their exposure to the natural elements and their materials provide them good resistance against natural forces. Unfortunately, low-quality vinyl stickers fail to take advantage of this benefit as well.
Even though their small size helps them experience less exposure to natural elements, poor-quality material ensures that even such a low amount of exposure is enough to damage them. Tearing is very common among low-quality stickers and it appears much earlier on them as compared to good-quality vinyl stickers.
- Difficulty in Replacement and Increased Cost
It may appear at an initial glance that low-quality stickers save you and your business money but the harsh truth is that these low-quality stickers end up being more expensive than good-quality stickers in the long run. While the purchase price may be lower than good quality vinyl stickers, the costs of replacement and maintenance quickly add up to their price.
Low-quality stickers are difficult to replace due to the issues they cause during the removal process. They leave hard-to-remove residue on your vehicle surfaces and tear easily during peeling. Their low durability is also a major issue as they quickly get damaged and require frequent replacements.
All of this ends up costing you more than just purchasing a good quality vinyl sticker that does not have any of these issues.
- Challenges and Limitations in Customization
Another one of the biggest advantages of using vinyl stickers is the customization options available to you when creating a design for your vinyl sticker. Sadly, this is another one of the major advantages you lose when opting for low-quality vinyl stickers.
Low-quality materials are unable to support complex designs and multiple colors, or it requires a lot of effort to create such designs on low-quality materials. Even if your design and color scheme are not too complex, low-quality stickers will still struggle to maintain them.
This is by far one of the biggest reasons why is it a good idea to invest some more and get vinyl stickers of a higher quality.
- Reduced Visibility and Readability
The most crucial aspect of any vinyl sticker is its visibility to the people on the road and the ease of reading the message it contains. Good visibility and readability are the traits that allow vinyl stickers to be effective tools for vehicle branding. Low-quality materials impede these 2 crucial aspects of vinyl stickers.
Low-quality materials do not support good colors and easily lose their visual aesthetic due to natural wear and tear. Because of this, low-quality stickers quickly lose the ability to be eye-catching and swiftly become unable to communicate the message they are intended to display.
High-quality vinyl stickers are capable of retaining their design and colors for long periods making them the ideal choice for vehicle branding.
- Tarnishing Brand Image
Due to the ease of access to vehicle branding services, more and more people are becoming familiar with the materials used in various car wraps and vinyl stickers. This means that people are now capable of distinguishing good-quality car wraps and stickers from their lower-quality variants.
Using low-quality materials for your vehicle branding, thus, leads to people creating a bad image of your business brand as the use of cheap vehicle branding materials is associated with unreliable and inferior quality business products and services.
For new businesses, using good quality materials for vinyl stickers is very important to create a good first impression on potential customers.
- Legal issues
Dubai has several standards and rules that every vehicle owner must follow while applying any type of stickers on their cars. These standards are mandatory and non-compliance will result in charges and even your vehicle being impounded by the authorities.
To learn vehicle branding guidelines by RTA, check out this YouTube video.
Low-quality stickers can get you into trouble in this regard as they may fail to meet such standards.
So, if you wish to not face any potential legal issues with your vinyl stickers, choose good quality materials for your stickers.
Conclusion
Vinyl stickers are a great method of vehicle branding to expand the reach of your business in Dubai. These stickers are a cheaper, flexible, and versatile way to enhance your vehicle while also promoting your business brand. However, these stickers are only capable of doing their jobs correctly when they are made with good-quality materials.
We hope that this will encourage you to spend that extra amount to get better quality stickers as in reality that extra purchase price is far cheaper than the extra maintenance cost you will be forced to spend if you went with low-quality vinyl stickers.
