The vehicle branding market in the UAE has become extremely competitive compared to what it used to be in the past. With more and more businesses looking to grab a share of the limited market, it has become very difficult to maintain a business amidst this growing competition in the UAE.
Due to this, promotion has become a major part of business strategies to maintain your market share. While plenty of options like TV advertisements and other digital marketing tools exist to help a business promote its products and services, many have the issue of customer retention.
A successful promotion should not only focus on gaining the attention of the masses but also make sure that whoever watches your promotion efforts remembers you afterward. This is where vehicle wraps in Dubai come into the picture and provide businesses with an option that ensures that whoever pays attention to your brand, easily recognizes it when they see it somewhere else.
So, let us take a look at the lasting impact of vehicle wraps on consumer memory.
How Vehicle Wrap Advertising Grabs Attention of the Masses
The use of vehicle wraps is a very effective way of advertising, especially in the market of UAE. Vehicle wrapping can be customized to include several features that allow for easy recognition of the message you are trying to send out to whoever is paying attention.
1. Designed to be Eye-Catching
One of the key aspects of a promotion effort is the ability to grab the attention of your target audience. Without this attention, all your marketing efforts are meaningless. Being eye-catching requires a good outlook which is only achievable through the use of high-quality vehicle graphics, complex design, and a good combination of colors.
This is where vehicle wraps shine as the surface of your chosen vehicle can allow for such designs to not only be eye-catching, but easily visible to anyone close to your advertisement vehicle. There are also several different options for vehicle wraps in Dubai for different types of vehicles which means that you are only limited by your creativity when trying to be eye-catching.
2. Promotion on the Move
Advertisement efforts such as TV, radio, online posts, and others are limited to wherever they are present. Promotion is done mainly to attract a new customer base to your products and services, which can only be achieved if your promotion efforts reach a wider audience. Obviously, staying in one place is not going to achieve this goal.
Vehicle wraps in Dubai are a unique promotion tool in this aspect as it is the only option that moves alongside your business. A vehicle in your business is not going to be in one place for a long time and this allows these vehicles to reach an audience that your business has not reached yet. This allows vehicle branding to have a larger audience than most other promotion tools at the disposal of many businesses.
3. Memorable and Influential Marketing
The biggest challenge that a promotion effort has to overcome is to make such an impression on the target audience so that they remember them afterward. If your target audience sees your effort but instantly forgets what they saw is a massive loss of time and resources.
To be memorable, you need to create a distinct image for your brand with the use of attractive color palettes, intricate designs, and high-quality vehicle graphics that leave such an impact on your target audience that they remember it wherever they go.
This allows the customers to distinguish your business from your competition which is key to maintaining the market share that you acquire in the UAE.
How Vehicle Wraps Help to Influence Purchase Decisions
Convincing customers to spend their hard-earned money on your service is the primary goal behind all promotion efforts. This goal is the most difficult to achieve for a business, but this must be done to survive in the market. Vehicle wrapping in Dubai can help you achieve that goal.
While several other factors about your business and your product and services are major factors contributing towards a customer’s final decision, another major factor that contributes towards that decision is their perspective on your business. This aspect is most relevant to new customers who are brought to your business through your promotion efforts.
This makes creating a good first impression crucial to influencing their purchase decision. Vehicle wraps are truly excellent in this task as they give your UAE business the ability to create an impression that allows the target audience to easily recognize your brand when they are out in the market exploring all the options available to them.
A good first impression makes it easy to distinguish your brand from your competitors, which in turn results in better sales for your goods and services. Vehicle wraps’ ability to influence customers’ purchase decisions is what makes them such a strong promotion tool in the UAE market.
Comparison of Vehicle Wraps with Other Promotion Tools
To promote their goods and services in the market of the UAE, businesses have multiple options to choose from. Finding the best among these options for your business will require you to look at the strengths and weaknesses of each option available to you. So, to assist in that endeavor, let us look at how vehicle wraps in Dubai compare to other popular means of promoting your business.
1. Digital Marketing
Digital Marketing is also an emerging form of promotion that has become increasingly popular in the UAE. Digital Marketing includes several activities such as social media, blogs, website development, video content, and several other forms of promoting your business via the internet.
In comparison to vehicle wraps, this form of promotion does provide you with the maximum reach out of any promotion tool. However, this promotion tool costs the most capital, as creating digital content for promotion requires a lot of skill and expertise. While there are forms of digital marketing that are cheaper than vehicle wraps, they also lack the effectiveness of vehicle wraps.
2. Print Advertising
The use of print advertising is the oldest form of advertising present in the modern day. This form includes the use of printed articles or pamphlets that are presented to the audience through newspapers, magazines, and posters attached to various walls and vehicles.
With people moving away from printed forms of these media to electronic forms, this form of advertising has mostly lost all relevance as a marketing tool. Vehicle Wraps in Dubai may be more expensive to produce than print advertising but are more likely to bring an audience to your business offerings than any form of print media can.
3. Television and Radio Ads
Another classic form of advertisement, this promotion tool involves running adverts between T.V. programs and recorded segments played over the radio. Out of these two, the radio has also lost most of its relevance due to the presence of the television and the new mobile phones.
The T.V. advertisements are still relevant to this day; however, they are also the most expensive form of promotion tool that is available to businesses in the UAE. Vehicle Wraps in Dubai can almost provide the same benefits as T.V. advertisements, but without costing as much, making it the more efficient choice for promoting your business.
Conclusion
Vehicle wraps in Dubai are a powerful promotion tool that if implemented with a good strategy, can allow a business to easily ingrain themselves in the memory of their customers. So, if you are looking for vehicle wraps for your fleet of vehicles in the UAE, contact Printzone today.
