For the procedure to go off without a hitch and save time and money, you must be familiar with the documents. The qualied members of Printzone Advertising LLC’s staff individually assisted in requesting and obtaining the required Roads and Transport Authority (RTA) permits for vehicle branding, graphics, and advertising. To save time and hassle, Printzone vehicle branding company in Dubai provides services for getting and using necessary vehicle branding and advertising licenses.
Benefits of Choosing Printzone for Your RTA Approval Needs
- We handle all paperwork, saving you time and effort.
- Our expertise ensures all requirements are met.
- We keep you updated on your application’s progress.
- Our staff provides expert advice throughout.
- We aim to maximize productivity at minimal cost.
How Printzone Handles Your RTA Approval
The journey from application to approval is made easy by our streamlined process:
We will help you
gather all of the
necessary
documentation.
Our team submits
your application
promptly
and accurately.
We maintain
communication with
RTA officials to ensure
timely processing.
Upon approval,
we'll provide you with
the official RTA
approval letter.
Vehicle Branding Categories for Permit
Basic Logo Branding
You can have the company logo, brand, or trademark replaced from your car for a nominal yearly fee. In line with your trade license, you may also include contact information, such as a P.O. Box number.
Partial Wrap Branding
Car graphics can cover particular portions of your vehicle, including the sides and rear bumper, where the trade name and other written information must be displayed in both English and Arabic.
Full Wrap Branding
Vehicle graphics can cover the entire car except the side & rear windows and roof. Trade names and text must be in English & Arabic. This method offers more coverage than the other two vehicle wrapping options.
RTA's Criteria and Process
Getting Vehicle Graphics Approval in Dubai
- Your proposal's design and photos need to be submitted to request permission to advertise.
- The RTA will go through a verification process, where the first step will be to check if all of the fonts are readable and follow the design specifications.
- An inspector will receive the application and thoroughly review it before deciding whether to approve or reject it.
- After clearing, you must complete an application and pay a fee that varies based on the dimensions of the image or logo, whether it is at or three-dimensional, and other factors.
Documents Required for an RTA Permit for Car Branding
For Business Vehicles
- Ad design of the vehicle's four sides + mock-up Letter of request addressed to the Roads and Transport.
- Authority to add an advertising sticker explaining the nature of the activity.
- Copy of the trade licenses issued in Dubai.
For commercial vehicles and motorcycles
- Ad design of the vehicle/motorcycle's four sides + mock-up
- Copy of the trade licenses issued in Dubai.
For Trailer and semi-trailer/mobile advertising vehicles
- Ad design of the vehicle's four sides + mock-up
- Copy of the trade license - Advertising activity, issued in Dubai.
Terms and Conditions for RTA
- Only the activities specified in the trade license may be advertised.
- All vehicle modifications require the approval and testing of emissions.
- The Dubai Police needs to be contacted for additional design approval if the vehicle graphics use more than 30% color.
- Rental car advertisements are permitted as long as the RTA is consulted and contract documentation from the rental company is provided.
- To display advertisements for third parties on a vehicle, an application for a contract or a registered trademark from the Ministry of Economy must be submitted.
- The applicant must present a No Objection Certificate from the Dubai car leasing company if they are using a rental car to place the advertisement.
- If the advertisement is to be displayed on trailers, semi-trailers, or mobile advertising vehicles, permission from the Vehicle Licencing Department is needed.
- If the ad is to be placed by an advertising agency outside Dubai, then the ad design and mock-up have the stamp of the country’s consulate or embassy
- Make sure there is no difference in the company’s trade name in Arabic as mentioned on the trade license.
- If the advertising agency is registered with Dubai SME, then they can avail of a 50% discount. But for this, an official letter is required with the application.
- Approval of Dubai Police (CID) is required to change the vehicle’s color for an ad.
- If the ad is about real estate, the ad agency should provide a No Objection Certificate (NOC) from the Dubai Land Department (DLD).
- The Department of Land and Property must issue you with a design approval certificate if you are marketing materials on real estate.
- If the advertising agency is pasting the ad for a brand, then the brand’s owner's NOC and trademark ownership registered with the Ministry of Economy should be provided.
Graphics Requirement for RTA
- Car advertising in Dubai is allowed only if the ad agency has an RTA permit for it.
- At least 50% of the graphics on the vehicles must be in Arabic.
- Heavy graphics or text must not be included on any side of the vehicle's pictures.
- Any type of religious symbol or slogan should not be in the ad content. The lone exception may be an organization that is both nonprofit and religious.
- Pictures in the ad violating public morality are not allowed.
- Only Arabic and English should be used for the ad content.
- Use of 3D images in ads for vehicles is not allowed.
- No symbol that promotes smoking can appear in advertising materials.
- No flags of any country are to be displayed in the ad.
- Real people photos are not allowed in the advertisement.
- The text and images in the advertisement should be evenly distributed, not all on one side.
- Pictures should not be placed on the top part of the vehicle.
- Vehicle windshields should not have any ads displayed.
- You can only add a maximum of 5 images to an ad on each side of the vehicle.
- The company can only mention the activities mentioned in the trade license; mentioning any other activity in the ad is not allowed.
- The company must pay AED 100 to obtain a new RTA vehicle advertisement permit if the original one is lost or damaged.
- AED 100 is applicable on any changes in the permit.
Validity of the RTA Permit to Advertise on Vehicles
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FAQs
All vehicles in Dubai that have advertising or promotional materials displayed on them must have RTA approval for vehicle branding. The Roads and Transport Authority (RTA) uses this procedure to make sure that all vehicle branding aligns with all laws and guidelines.
Yes, all vehicle branding—including that of cars, trucks, vans, and buses—used for business purposes in Dubai requires RTA approval. This includes wraps that are promotional, advertising, or informational and that show logos, contact details, or any kind of advertisement.
There are a few common RTA permits for vehicle branding in Dubai. The basic logo advertisement permit allows the displaying of a company name and contact information. Partial wrap permits are for branding that covers portions of the vehicle exterior. Full wrap permits are needed for graphics covering the entire vehicle surface, except windows and the roof. Depending on the specifics, additional activity permits may be required as well.
The process starts with submitting an application letter, mock-ups showing all four sides of the design, trade license copies, and any other relevant documents. For example, registered trademarks are used to advertise for third parties. An RTA officer reviews the designs to ensure they meet content rules before issuing permits valid for one year per vehicle. Things like graphics with over 30% color, real estate ads, and rentals require extra approvals.
With our in-depth knowledge of the RTA approval procedure, our team at Printzone can help you easily and swiftly get RTA approval for your vehicle branding. Let us handle your RTA approval process.
Printzone’s experts streamline the application process. With prompt document submission, the average time for approval of RTA branding permits is 2-3 weeks. More intricate permits, understandably, take longer. We can also assist in quickly obtaining renewals when permits are expiring.
Absolutely. Printzone’s qualified branding experts manage the entire process of securing RTA permits – advising clients on requirements per category, compiling and submitting all necessary paperwork, following up on applications, and finally displaying the valid permits to legally utilize graphics across Dubai according to regulations. We oversee every aspect related to permits.
Yes, there are rules and regulations set by the RTA that must be followed when branding a vehicle. These guidelines ensure that the vehicle wraps are safe, aesthetically pleasing, and comply with local advertising regulations.
Any changes you make to the approved design after receiving RTA approval might need you to reapply for approval. Making sure the finished car branding adheres to the approved design is crucial.
If you drive a branded car without the RTA’s approval, you risk fines, penalties, and possibly having the car confiscated. RTA rules must be followed to prevent legal problems and guarantee a smooth branding procedure.
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