In the modern-day market of UAE competition among businesses has reached a level never seen before. With every business trying to capture as much of the limited market share as possible, the role of promotion tools at the disposal of a given business has become a major part of the survival and success of a business in the UAE.
While there are several options available to businesses when it comes to promoting the services and products offered by them, using vehicle branding as a means of promotion has been proven to provide good results while remaining cost-efficient. So, let us look at how Vehicle branding can rev up your brands and the benefits provided by it to businesses in the UAE.
What Is Considered as Vehicle Branding?
In simple terms, vehicle branding is a promotion method that uses a fleet of vehicles to display the message of your business to the masses on the road. Vehicle branding achieves this goal through the use of custom graphics, decals, and vehicle wraps applied to your fleet of vehicles which gives them the look of your business brand.
When it comes to which vehicles are best suited for the purpose of vehicle branding, cars, buses, vans, and trucks are the most common choices. The surface area provided by them allows you to create a unique and eye-catching design to attract the attention of the people to your business.
Vehicle branding is a great way to create a lasting impression on any potential customer which leads to higher sales figures.
Benefits of Vehicle Branding Your Business Will Enjoy
When a business implements vehicle branding into its promotion plans, it enjoys the following benefits:
1. Visibility to the Masses
UAE has very long roads requiring people to drive for many kilometers to travel between each major city. Vehicle branding allows you to reach this audience on the road which helps to make your message more visible, making vehicle branding a more effective promotion method than others.
Vehicle branding also creates a feeling of familiarity and trust with your customers by humanizing your brand which resonates well with most people.
2. Cost-Effective Promotion:
While not a cheap promotion method by any means, vehicle branding is still a cost-effective promotion method due to the reach you get and the results when compared to other similarly priced promotion methods.
3. Improved Brand Recognition:
In the modern-day competition of the UAE market, brand recognition is crucial to grow a business. Vehicle branding is a great option to improve brand recognition which allows your business to stand out from the rest of the competition in the market.
4. Long Lasting Promotion Tool:
Vehicle branding in the UAE has come a long way and modern options for vehicle branding are highly durable and can last for several years in the face of the harsh weather conditions of the UAE.
Vehicle Branding Options in Dubai
At one point in time, vehicle branding in Dubai mostly included car stickers for the vehicles of your employees, however, nowadays there are plenty of options when it comes to vehicle branding in Dubai. From car wraps to implementing intricate designs, there are plenty of options to create an image that best suits your business needs.
Apart from designing options, there are also options for partial and full vehicle branding along with more vehicles that vehicle branding can be implemented such as bus van, and truck branding. Each of these vehicle branding options has its benefits for a business.
Overall, there are plenty of options available to businesses for customization when it comes to vehicle branding in the UAE.
Types of Vehicles Used for Vehicle Branding in Dubai
Many types of vehicles are used for vehicle branding. The ones mentioned below are:
Car Branding
Car branding is a popular choice for businesses of all sizes due to its affordability and versatility. Cars offer ample surface area for impactful designs, making them ideal for promoting brands effectively on the go. Frequently used in urban environments, branded cars increase visibility in high-traffic areas, ensuring businesses can reach a broad audience. While the branding space on cars is smaller compared to buses or vans, their mobility and accessibility make them a highly efficient option for vehicle advertising.
Bus Branding
Buses are very commonly used by large businesses due to their large surface area which allows for large vehicle textures and design, thus improving the visibility of the branding efforts
Van Branding
Vans are a common choice for vehicle branding by businesses of medium size, or businesses that use vans commonly to deliver their products and services. Vans are mostly similar to buses in terms of providing large surfaces for intricate design and vehicle wraps. They only lack the high visibility advantage that buses have.
Despite this though, van branding is still very visible to people on the road and is much more affordable than a bus fleet branding.
Truck Branding
The most common option out of all the vehicle branding, truck branding is a common strategy for many businesses for transporting goods to places far away from each other. Thus, many businesses make sure to implement a vehicle wrap on their fleet of trucks to promote their business to anyone who is on the same road as the trucks.
In terms of space available to implement vehicle branding, trucks may seem like on equal terms with the bus, however, trucks have much rougher and uneven surfaces than buses which leads to limitations in what kind of designs can be implemented on the truck’s bed.
Strategies for Vehicle Branding in Dubai
While vehicle branding is a powerful promotion tool in the market of the UAE, it is important to have a well-planned strategy to get the maximum benefit out of your promotion efforts:
Consider the Audience for Your Business
While getting a wide reach with your vehicle branding is always a target to achieve, your promotion efforts will be most effective, if they target the right audience for your business. Depending on the type of services and products you wish to promote, your ideal vehicle will differ.
For example, if your product and services are more suited to people looking to move their cargo from one place to another, using trucks and vans will be far more effective for your business than using cars or buses.
Prioritize Quality Over Cost
While it is always tempting to save as much cost as possible, it is not the best choice especially when it comes to promotion. Better quality vehicle branding options may seem too expensive initially, but in the future, they are arguably going to be more cost-efficient than cheaper options. This is thanks to benefits like improved durability and better-quality graphics.
Implement Different Formats
In the modern day, the vehicle branding industry has grown significantly in the UAE and this has opened up several possibilities for vehicle designs such as decals, wraps, stickers, and graphics. By implementing more than one of these options, you improve your chances of attracting potential customers to your business.
Combine Vehicle Branding Efforts with Digital Marketing
The best thing about using vehicle branding in your promotion efforts is that it compliments other promotion efforts as well. One of these is digital marketing which is one of the most impactful promotion methods available to modern-day business.
Posting videos and pictures of your branded fleets of vehicles or using similar designs of your digital marketing efforts in your vehicle branding is one of the best ways to improve brand recognition.
Conclusion
Vehicle branding is a power promotion tool and when combined with a proper promotion strategy can help businesses thrive in the growing competition of the market of UAE. So, if you wish to implement vehicle branding in your fleet of vehicles in the UAE, contact Printzone today.
