If you’re considering vehicle advertising in Dubai, it’s a fantastic way to get your business noticed by a wide audience. However, before you start showcasing your ads, you need to secure an RTA vehicle advertisement permit.
Are you planning to advertise your vehicle? We have this guide that will help you understand the process and get your RTA permit without any hassles.
RTA Regulations for Vehicle Advertisement
The Dubai Roads and Transport Authority (RTA) has set clear regulations for vehicle advertising to ensure that all advertisements are compliant with city standards.
The types of vehicles that are eligible for advertising, the design specifications, and the overall look of the advertisements are just a few of the aspects of vehicle branding that are covered by the RTA’s guidelines.
Eligibility Criteria
Here’s the eligibility criteria for an RTA vehicle advertisement permit:
- Registered Company: You need to be a registered company in the UAE.
- Valid Trade License: Your company must have a valid trade license issued by the Department of Economic Development (DED) in Dubai.
- Commercial License: Apply to the RTA for a commercial license.
- Registered Vehicle: You can only advertise on vehicles that are registered in the United Arab Emirates.
- No Objection Certificate (NOC): If you plan to use a rented vehicle, you’ll need an NOC from the leasing company.
Additionally, your advertisement design must comply with the RTA Vehicle Branding Design Guidelines.
Permit Duration and Renewal
After the date of issuance, the RTA vehicle advertisement permit is valid for one year. To continue using the advertisement, you must renew the permit before it expires. The renewal process follows the same steps as the initial application, so make sure to stay on top of the expiration date to avoid any interruptions in your advertising.
Application Process for Advertisement Permit
Here’s a step-by-step guide on how to apply for your RTA vehicle advertisement permit:
Get the necessary paperwork ready: Before beginning your application, gather all required paperwork.
- For Motorcycles and Commercial Vehicles: Ad design for all four sides of the vehicle and a mock-up, plus a copy of your trade license.
- For Mobile Advertising Vehicles, Trailers, and Semi-trailers: Ad design for all four sides and a mock-up, along with a copy of the trade license specifying advertising activity.
- For Other Vehicles: Ad design for all four sides and a mock-up, a letter of request to the RTA explaining the nature of the activity, and a copy of the trade license.
Once you have your documents ready, visit the RTA Dubai official website. Log in with your credentials and select the “Advertising on Vehicles” service. Fill out the application form with details such as your name, contact information, and the type of advertisement. Once the necessary files have been uploaded, submit your application.
The RTA will review your application. You’ll receive approval or rejection via the website, email, and SMS. After your application has been accepted, pay the necessary fees and pick up your permit in person at the RTA office or print it right from the internet.
Dubai RTA Fees for Vehicle Advertising Permits
The fees for obtaining an RTA vehicle advertisement permit vary based on the type and size of the advertisement. For detailed fee information, you can refer to the specific article on RTA fees for vehicle advertisement permits. Be sure to budget for this expense as part of your overall advertising strategy.
The Bottom Line
Obtaining an RTA vehicle advertisement permit in Dubai is a manageable process if you follow the steps outlined above. You can effectively promote your business and reach a wide audience by using your vehicle as a mobile billboard with the permit. Stay compliant with RTA regulations, keep track of permit expiration dates, and enjoy the benefits of vehicle advertising in Dubai.
