For businesses planning to do car branding, it is very important to make sure that every car sticker and graphic are placed strategically and professionally to make the most out of corporate car branding. Many businesses invest a lot of money in car branding but they do not always get the same ROI as their competitors. Do you know why? It is because businesses end up making mistakes when opting for corporate vehicle branding.
Here are some Do’s and Don’ts for businesses that will make sure that they get the most out of their investment in car branding.
Do Not Print Excessive Graphics or Information.
When it comes to corporate car branding, less is often more. Overcrowding your vehicle with too many graphics or an excessive amount of information can make it look cluttered and overwhelming. This can detract from the overall branding message and make it difficult for people to quickly grasp the key information you want to convey.
Do keep it simple.
Simplicity is the key to effective corporate vehicle branding in Dubai. Focus on your brand’s logo, tagline, and any essential contact information. Use clean, straightforward designs that are easy to read and understand at a glance. Remember, people will typically only have a few seconds to take in your branding message as the vehicle passes by.
Do Not Use Overly Cursive Fonts.
While creative fonts can be tempting, they may not be the best choice for corporate car branding. Overly decorative or intricate fonts can be difficult to read, especially from a distance or while the vehicle is in motion.
Do make use of a font that is readable from a distance.
Choose a font that is clear, legible, and easy to read from a distance. Sans-serif fonts, such as Arial or Helvetica, are often a good choice for corporate vehicle branding as they are designed for maximum readability. Ensure the font size is large enough to be easily visible to pedestrians and other drivers.
Do Not Neglect the Vehicle’s Shape and Size.
The shape and size of the vehicle plays an important role in determining the most effective branding approach. A compact car may require a different branding strategy than a large van or truck.
Do consider the vehicle’s shape and size.
Take into account the unique shape and size of the vehicle when designing your corporate car branding in Dubai. For example, a long, flat surface on a van or truck may be suitable for large branding graphics, while a compact car may benefit from a more subtle approach. Tailor your branding design to complement the vehicle’s proportions and maximize visibility.
Don’t Forget About Visibility at Night.
Many corporate vehicles in Dubai operate during both day and night. Neglecting the visibility of your branding at night can significantly reduce its impact and effectiveness.
Don’t Overlook Maintenance and Durability.
Corporate car branding in Dubai can be an investment, so it’s essential to consider the long-term maintenance and durability of your branding materials. Exposure to the harsh desert climate and frequent use can take a toll on your vehicle’s branding.
Do choose high-quality, long-lasting materials.
When selecting materials for your corporate vehicle branding in Dubai, prioritize quality and durability. Opt for high-grade vinyl wraps or paint that can withstand the intense sun, heat, and dust without fading or peeling prematurely. Additionally, consider using materials that are easy to clean and maintain, ensuring your branding remains looking its best for longer.
You can create powerful corporate car branding in Dubai that increases brand awareness and makes a lasting impression on prospective clients and customers by adhering to these dos and don’ts of corporate car branding.
