Would you like free advertising or spreading the name of your company everywhere in the city? You do not even have to answer it, as all companies aim for it. Corporate car branding is like getting the work of two employees done on the payroll of one employee. Let us tell you how.
Let us say you have a fleet of cars that your staff members use for work, and you spend roughly the same amount on large billboards to advertise your business. Now comes a branded fleet for your company, which is picking up and dropping off your employees while at the same time advertising your company through the vehicle graphics. Isn’t it impressive that you are saving money without compromising on anything?
Let us discuss with you some other benefits of corporate vehicle branding and how it can provide you with savings in the long run.
5 Reasons Your Company Must Invest in Car Branding
1. Branded Fleet Grabs More Attention
Research has demonstrated that movement attracts attention. An animated advertisement, for instance, will attract more attention when placed online than a single, static image ad.
The same holds true for advertisements in person. Your car is more likely to draw notice from bystanders than a billboard or bus stop advertisement because it is moving on the roadways.
2. Branding Fleet Is a Cost Effective Option
Your company spends much more on making big billboards than it would cost for corporate car branding. In comparison to traditional advertising, fleet branding does not require you to spend extra money on after-care. Until you need to reapply the vehicle wrap, there are no further expenses to publicize once it is done to your cars.
3. Branded Fleet Increase Your Customer Reach
One of the main reasons companies invest in corporate vehicle branding, and your company should also, is increased customer reach. Every day, your cars are driven past your target clients and throughout your geographic service region. In a sea of identical-looking regular passenger cars, a branded car will stand out.
4. There Is No Downtime in Advertising Through Cars
Your business isn’t making money when it’s parked at a red light or trapped in traffic, but if your company car is branded and bears your logo, you’re advertising to other people who are also stuck in traffic and have nothing better to do than see your brand. It’s a fantastic method to turn time that would otherwise be wasted into a chance for free publicity.
Additionally, your cars may continue to give “free” advertising even when they are parked in your parking lot and not in use, depending on where you park them after hours.
5. Branded Fleet Does Not Spam Advertisement
Customers dislike being marketed to. For many people, receiving unsolicited emails or Facebook advertisements might feel intrusive. They can choose to pay attention or not when your fleet is branded with car wraps. Over time, this may result in a larger return on your investment.
Car branding is definitely the best decision you can make from a marketing perspective. The advantages of corporate car branding are not limited to this, and you can avail of many more benefits. When you are already using a fleet for your office, why not consider wrapping them in your company’s name and logo? Talk to professional car wrapping services around you, discuss with them your preferences, and utilize the power of car wraps.