Bus branding is a traditional form of outdoor advertising in Dubai that helps you reach a large audience at a time. Fleet branding Dubai enables you to increase brand awareness as buses run in Dubai and across the UAE for over 18-20 hours of the day. On top of that, with bus ads, businesses get a larger space to advertise, making bus ads attractive for the viewers, even from a distance.
Bus branding and advertisements are one of the most trending brands promoting platforms for businesses. It is indeed a mobile billboard that travels to the places where people travel. But designing a bus wrap can be confusing. Find below some points to remember when you create a bus wrap.
Collect Information
When you design a vinyl wrap template, you should know the range and size of the actual ad. For this, you need first to know the size of the vehicle. Then, contact a professional bus branding Dubai company to design the ad based on these dimensions.
Working with a professional bus branding provider provides accurate placement of the ad and clear visibility. So, prior to creating your bus advertisement, ensure you have all the details.
Get Inspired
Bus branding Dubai from professional installers means attracting potential customers in a flash. The average time a viewer notices your ad will be around 4 to 5 seconds. So, you must ensure your ad is entertaining, catchy, simple, and easy to understand. Make sure your ads are image-rich and have minimal text. Use creative fonts as well.
Design A Mock-Up
Even though you might have the best idea in mind, it might not work well as a bus branding design. The text may be difficult to read, the colors may not blend well, or the logo may cast a shadow. In either case, getting a mock-up template or even creating a 3D image and enlarging it to the original dimensions would be the best course of action to determine whether or not it will work.
Complete the Design
Once the customer is satisfied with the design, add the finishing touches to ensure your design looks attractive and crisp. Use high-resolution images and legible fonts so that the reader finds no difficulty in understanding the concept and message.
Get High-Quality Print
Now that we have the concept and design ready, the next step is getting high-quality prints. Make sure to consult professionals to get the job done right. When you hire a professional car wrap company in Dubai, you should make sure that the company can help you with RTA rules and regulations for fleet branding in Dubai.
RTA Approval for Bus Branding in Dubai: Compliance with Local Regulations
Before you proceed with bus branding in Dubai, it is important to understand the regulations set by the Roads and Transport Authority (RTA). RTA approval is necessary for any vehicle advertising, including bus wraps.
This is because advertising on public transportation or commercial vehicles in Dubai must adhere to specific standards to ensure that they do not interfere with safety, traffic flow, or the public image of the city.
The RTA’s approval process involves submitting your design for review, which will be checked for compliance with the relevant guidelines. These include ensuring that the design doesn’t obscure critical elements of the vehicle, such as windows, lights, or license plates, and that it adheres to legal and cultural norms in Dubai.
Documents Required for an RTA Permit for Car Branding
To obtain RTA approval for bus branding, you need to submit a range of documents. The exact documents depend on the type of vehicle being branded (e.g., commercial vehicle, motorcycle, trailer, or bus). For buses, the following documents are typically required:
- Ad design for all sides of the vehicle: A detailed mock-up or design showing how the advertisement will appear on the bus.
- Letter of request: A letter addressed to the RTA explaining the nature of the advertising activity.
- Trade license: A copy of your company’s trade license issued in Dubai.
- RTA vehicle branding permit: A completed application form for vehicle branding.
Meeting these requirements and ensuring the accuracy of your design submission will help speed up the approval process.
The Importance of Working with a Professional Wrap for Vans and Buses
They Have the Right Skills
Professionals know how to design and apply wraps to make sure your ad looks great and fits the bus or van perfectly. Working with professional car wrapping companies means they will take care of all the details so everything lines up just right.
They Know the Rules
A professional car wrap company understands the local rules in Dubai, like RTA requirements. This helps you pass wrap inspections without any issues, saving you time and hassle.
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Quality Materials for Durability
Professional wrap installers use high-quality materials that can handle Dubai’s tough weather. The heat, dust, and sun can cause cheap wraps to fade quickly, but professionals use weather-resistant vinyl to keep your wrap looking fresh longer.
Easy-to-Read Design
They will make sure your design is clear, with bold text and bright colors that stand out. They know how to make your ad readable from a distance, which is key for bus and van branding.
Long-Lasting Results
With experts handling the installation, your wrap will go on smoothly without bubbles or creases. This means it will stay looking sharp for months, helping your brand stay visible and effective.
Terms and Conditions for RTA
The RTA has specific terms and conditions regarding vehicle branding in Dubai. Here are some of the key regulations you must follow:
- Graphics Content: The advertisement must adhere to content guidelines, including restrictions on using religious symbols, political messages, or inappropriate imagery.
- Arabic Language Requirement: At least 50% of the graphics on the vehicle must be in Arabic.
- Permission for Real Estate Advertisements: If your advertisement involves real estate, you will need to provide a No Objection Certificate (NOC) from the Dubai Land Department (DLD).
- Dubai Police Approval: If your vehicle wraps involve color changes or use over 30% of a single color, you will need approval from the Dubai Police.
Get Premium Bus Branding Services and Fast RTA Approvals with Printzone
Need help with getting RTA approval for your vehicle branding? Printzone is here to make the process easy! We offer premium vehicle branding services, ensuring that your design is not only eye-catching but also fully compliant with RTA regulations.
Our team will guide you through every step of the approval process, from submitting the right documents to making sure your design meets all the necessary requirements.
With our expertise, you can get your RTA approval quickly and efficiently, so you can start showcasing your brand with confidence. Trust Printzone for smooth and hassle-free vehicle branding in Dubai.
The Bottom Line
Working with a professional car wrapping company in Dubai ensures that all of these conditions are met, helping to streamline the approval process and avoid any unnecessary delays.
You can make sure that your bus branding in Dubai is successful and complies with all local laws by adhering to these recommendations and hiring the appropriate experts. With the right design, high-quality materials, and professional installation, your branded bus will serve as a powerful mobile billboard, helping your brand get noticed and remembered by potential customers.
