Are you thinking of buying several vehicles for your company? It can be a really smart idea for any business. Having your own company car is convenient for getting around, not just for you but also for your employees. Your employees can easily use the vehicles to deliver your products and services to customers in different places.
But even better, you can use those company vehicles for advertising too! Adding special designs and messaging to the vehicle wraps can help promote your business wherever the cars go. However, you need to make sure the vehicle wrap for vehicle advertising is done properly on all the vehicles.
Getting the vehicle branding done right can be an excellent way to advertise that doesn’t cost too much money. But if you make mistakes with the vehicle wraps, you’ll be wasting your investment and missing out on that great advertising opportunity. Here are some common mistakes to avoid.
Mistake #1: Choosing a Dull, Generic Design
One of the biggest blunders is playing it safe with a boring, forgettable wrap. Remember, the goal is to turn heads and get noticed. Invest in a creative design with eye-catching colors, textures and graphics.
Mistake #2: Unclear Branding and Messaging
While you want your vehicle wrap to be visually appealing, you also need to ensure it effectively communicates your core branding and offering. If folks can’t quickly tell what you do or sell, that’s a fail.
Mistake #3: Overcrowding the Design
You know that awkward feeling when you’re trying to read a menu or billboard packed with way too much text? Don’t let that happen with your vehicle ad. Keep the design clean with just your logo, a brief tagline, and contact information.
Mistake #4: Choosing the Wrong Vehicle
The type of vehicle you wrap makes a big difference. Match it to your brand’s personality and product/service. A rugged truck wrap is perfect for a construction company, while a sleek sports car suits a luxury brand.
Mistake #5: Overlooking Visibility Factors
For quality vehicle advertising, consider where your vehicle advertisements will be seen most. If it’s highways, larger graphics are a must. If driving in city, avoid designs that could be a distraction.
Mistake #6: Neglecting Upkeep and Maintenance
Like any advertising investment, you need to keep your vehicle wraps looking fresh and clean. Proper installation is key, as is regular washing and vinyl replacement as needed. Peeling, fading graphics just look unprofessional.
Mistake #7: Not Opting for Professional Vehicle Branding Services
Trying to cut costs by doing it yourself or hiring an inexperienced team can lead to poor results. Professional vehicle branding services will always provide high-quality design, printing, and installation. Experts know how to apply the wrap smoothly, avoid air bubbles, and align graphics perfectly.
Avoiding these 7 common vehicle advertising mistakes in Dubai will give you a big advantage. With a creative and clear wrap design, your business will get noticed everywhere you go, boosting your sales!
Don’t cut corners or worry too much. Make a bold, eye-catching vehicle wrap that excites people. Be proud to have it drive around as a moving advertisement for your brand. When done right, vehicle advertising in Dubai is a powerful tool that can really increase your revenue.
