Branding company cars and fleets is an increasingly popular tactic to boost brand visibility for businesses across industries. But with many options, from basic decals to wraps, which is the best vehicle wrap that offers the best styling, customization and resilience for corporate car branding purposes? Read on to see why vinyl car wrapping delivers unmatched advantages over traditional approaches.
While paint or printable magnetic car signs work to display corporate graphics, vehicle wraps take it to the next level for high visual impact. Vinyl car wraps involve fully covering a car or fleet in tailored vinyl film printed with company branding elements like logos, colors, messaging and more. Used strategically on company cars, trucks or vans, vinyl wraps offer a customizable 360 degree moving billboard.
Vinyl Car Wraps
The vinyl wraps for cars essentially provide complete vehicular makeovers to showcase corporate branding. They allow for essentially unlimited design options not possible with paint, like full color images, special effects, and chrome or carbon fiber textures that really capture attention on the roads.
The entire vehicle exterior gets covered in high performance cast vinyl film specially engineered for automotive applications. Advanced digital printing technology precisely imprints company graphics, contact details and slogans on quality material.
Whether going for solid brand colors, artistic prints or chrome lettering, vinyl wraps for cars conform to curved auto bodies better than paint. The wraps can be tailored to seamlessly match corporate visual identity standards for consistent styling across branded fleet vehicles.
Impact and Benefits for Corporate Branding
Complete Customization
Vinyl wraps for corporate cars allow branding company rides fully. Showcase logos, signature colors, QR codes, special effects and more over every square inch of the car as eye-catching marketing.
Higher Visual Impact
Gloss finishes attractively reflect light. Color change or chameleon films shift hues enticingly. Textures like brushed metals or carbon fiber weave exhibit depth and dimension for maximum visual pop versus dull decals.
Enhanced Durability and Resilience
Quality cast vinyl films hold up better to damage from road debris, car washes, sun exposure and temperature extremes than paints. This allows corporate brand messaging to keep looking flawless despite vehicle use.
Improved Longevity
While cheaper magnetic signs or decals may fade, peel or tear within months, tech-advanced vinyl wraps retain vibrancy and adhesion for years. Fleets stay looking freshly branded longer even with exposure to sun, salt and grime.
Cost-Effective Impressions
As a rolling advertisement, a wrapped fleet averaged 30K+ monthly impressions. Wraps make financial sense, costing under $2 per thousand impressions. This efficient exposure via branded company vehicles beats purchasing expensive print, TV or radio ads.
Given the above benefits combined, it is clear that vinyl car wraps provide the best medium for corporate car branding purposes. The high customization, visibility, resilience and value offered make it a superior branding investment for enterprises versus conventional approaches.
The Bottom Line
To branded company cars in style, turn to wraps over dated paint or magnets. Work with an experienced car wrapping service provider to design, print and install sleek vinyl graphics that consistently showcase your brand on corporate vehicles as impactful moving billboards. Explore innovative wrap ideas to make company cars into attention-grabbing mobile ads.
