In an increasingly competitive business landscape, companies are finding creative ways to market themselves, including through corporate car branding. Driving a boldly branded company car is a great way to turn employees into mobile billboards.
Using car branding, the average cost per impression can be as low as a few pennies, making it incredibly cost-effective when compared to other publicity channels. Not to mention, a consistently designed fleet helps build brand awareness and trust in the market.
1. Opt for Vinyl Wraps Over Paint
One of the easiest ways to brand company cars is by applying vinyl graphic wraps over the existing paint rather than going for a full repaint. Wraps protect the original factory paint while allowing custom prints like logos and styling elements that can be installed and removed quickly without mess. This makes refreshing designs every few years convenient too, aligning with evolving branding trends.
2. Let Creativity Do the Talking
Corporate car branding need not be restricted to just adding a logo and contact details. Be imaginative with the exteriors to reflect your brand personality through catchy visuals that convey your values, vision or industry expertise to onlookers. For instance, a childcare brand could apply playful designs; an environment consultancy may opt for earthy green themes; and a tech brand can highlight futuristic motifs that leave a curiosity inducing impression.
3. Take Advantage of Glass Spaces
While full car wraps look attractive, they can get overpowering. For a balanced look, limit wrapping to only select areas like the hood and sides while using see-through vinyl on rear and side windshields. These allow some design visibility without fully compromising on transparency for compliance with road safety regulations.
4. Invest in Quality Application
A major pitfall many corporate car owners face is choosing low quality vinyl materials and uncertified installers to save on application costs. However, this results in subpar branding outcomes, with wraps wearing out or pealing off in a matter of months in challenging driving and outdoor environments. Spend a little more to pick long-lasting 5+ years premium vehicle wraps applied flawlessly by experienced professionals for a positive payoff.
5. Keep Branding Consistent
When branding a fleet of company cars, ensure the creative concept flows consistently across various vehicles. Maintain a uniform style for elements like colors, logo placements, taglines, etc. so the audience can instantly associate all branded cars with your company. Consistent branding leads to a higher recall value among public viewers, ultimately amplifying publicity mileage.
6. Ask Experts for Car Wrapping Services
With improving digital printing advancements, we can expect more innovative car branding techniques in 2024, like full body matte color changes, glow-in-the-dark prismatic wraps, etc. Moreover, you can ask professional car wrapping services for different designs and options.
These 6 tips for corporate car branding can help you achieve your business goals. Keep in mind that finding trustworthy and professional car wrapping services that use high-quality vinyl wraps for branding is as important as finding new clients for your business.